Fitbit Merger Agreement

“The scale of the intrusion of Google`s business model into our privacy is an unprecedented invasion of our privacy and has in fact undermined the nature of privacy.” The quintessence: it`s not the biggest technological merger in the world or the most far-reaching in the last 12 months, but it`s the most difficult. The U.S. Department of Justice (DOJ) is reviewing the deal and may take steps to block it or set conditions for authorization. The DOJ should follow the first path and block the agreement completely. U.S. antitrust laws prohibit any merger that would “significantly reduce competition,” and that`s exactly what Google`s purchase of Fitbit would do. Google`s $2.1 billion deal for Fitbit could be the only merger that can come into play before and after the pandemic. Under EU merger law, the Commission`s college takes the final decision, requiring that the opinion of the Member States` Advisory Committee be “widely taken into account” (although it is not legally binding). The letter calls on the Commission to heed an earlier call from a coalition of civil society groups, which also expressed concerns about the merger for “minimum measures” that regulators must guarantee before any approval. Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the United States and other countries.

You`ll find other Fitbit brands www.fitbit.com/legal/trademark-list. Third party trademarks are the property of their respective owners. To date, the Commission has never blocked a tech/digital merger (it did so in telecommunications, where it intervened in 2016 to block the proposed acquisition of Telefonica UK) by Hutchson, although it has burned its fingers because of Big Tech`s misleading bids – so it has its own reputation, which it should consider beyond obtaining the usual stamp. A series of extensions means that a decision on allowing the Google-Fitbit merger may not be made until early 2021. While we understand that the bloc`s national competition authorities are meeting in early December to discuss the merger, it is possible that a decision will be made before the end of the year. SAN FRANCISCO–(BUSINESS WIRE)-Fitbit, Inc. (NYSE: FIT) today announced that it has entered into a definitive agreement to be acquired by Google LLC for $7.35 $US per share in cash, valuing the company with a fully diluted equity value of approximately $2.1 billion. Kazuyuki Furuya, chairman of Japan`s FTC, suggested his agency might investigate Google`s proposed purchase of Fitbit. “If the scale of a merger or business link is significant, we can launch an anti-monopoly investigation into the process of acquiring a startup [like Fitbit],” Furuya told the Outlet.

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